BTS secured the attention of global fans once again by performing at the 2026 FIFA World Cup final halftime show. On the day of the final, Google searches related to 'BTS' increased by approximately four times compared to usual, and BTS song streams on Spotify exceeded 30 million plays. In particular, 'Dynamite' saw a 105% increase in streams after the halftime performance, demonstrating a significant impact. Through this World Cup halftime show appearance, BTS successfully raised its global recognition and gained new fans.
