A barbecue chef in China named Ma Jianping went viral because his face resembles Elon Musk. A video of Ma grilling meat at Yilan Restaurant in Tongchuan, Shaanxi Province, received millions of likes on the Douyin platform. This popularity brought a flood of customers to Ma's restaurant who wanted to taste his food and take pictures with him. Despite his fame, Ma admitted to feeling embarrassed and preferred to focus on his work rather than capitalize on his notoriety. Ma's restaurant revenue doubled since his video went viral, but he rejected other business offers so he could continue managing his restaurant.