[Seoul=Newsis] Hyunseong Yoon = Smart ring company Oura is officially launching in the Korean market with 'Oura Ring 5'. Starting on the 25th, domestic sales will begin, targeting the domestic wearable market with personalized health management functions that analyze over 50 health indicators such as sleep, recovery, and stress.
Oura announced on the 18th that it will be introducing 'Oura Ring 5', the world's smallest smart ring, to Korea for the first time, marking its official entry into the Korean market. Domestic consumers will be able to experience and purchase products directly from the Oura exclusive pop-up store located on the basement 1st floor of Lotte World Mall starting on the 25th.
Oura has been pioneering the smart ring market for over 10 years, based on the fact that the finger is the optimal area for measuring health signals.
The company explains that the arteries in the fingers provide a pulse signal up to 100 times stronger than the wrist to the optical sensors embedded in the Oura Ring, enabling more accurate and consistent measurement values compared to wrist-worn devices.
Oura Ring's measurement technology has been scientifically validated by comparison with medical optimal standards, and thousands of research institutions and healthcare providers worldwide are utilizing Oura data for research and health management.
This is news that the world's No. 1 smart ring company, Oura, is entering the Korean market.
Sales will begin on the 25th, and a pop-up store will be held on the basement 1st floor of Lotte World Mall on the sales start date.
