The relentless heat has led to a surge in popularity for content related to 'air conditioning' and 'heatwave coping strategies' on social media. Notably, banners and storefront photos featuring the phrase "Turned on air conditioner power cooling" have become viral sensations. AI-generated videos of massive dehumidifying towers and humorous content like "Daegu Cicada Uncle" are also garnering significant attention. Internationally, DIY air conditioner construction methods and tips for cooling down by placing pajamas in the freezer are being shared widely. In France, citizens have been observed seeking refuge in IKEA stores equipped with air conditioning.