Binance is growing into a global asset trading platform that supports 24-hour trading of real assets such as stocks and gold, as well as derivatives, going beyond a simple cryptocurrency exchange. Recently, Binance started trading US stocks and ETFs, and SK Hynix, in particular, is showing a rapid increase in trading volume. CEO Heo emphasizes the advantages of 24-hour trading availability and low investment thresholds compared to traditional financial institutions, and plans to expand the number of users from the current 320 million to 1.5 billion within the next 10 years. However, it is facing difficulties entering the European market and plans to apply AI technology to the investment field in order to provide better investment support to users.