https://newsroom.genesis.com/ko-ko/%EC%A0%9C%EB%84%A4%EC%8B%9C%EC%8A%A4-%252C-GV90-%EB%84%A4%EC%98%A4%EB%A3%AC-%C2%B7GV90-%EC%B5%9C%EC%B4%88-%EA%B3%B5%EA%B0%9C/
Genesis's all capabilities concentrated brand first large flagship electric SUV
GV90 Neolun, the world's first independent openable hidden B pillar coach door 'Neolun Arch Gate' applied
… Overwhelming sense of openness and wide boarding space based on Genesis hospitality philosophy
Various safety specifications effectively protecting passengers and high rigidity body structure
… World's first application of loop airbag, including 12 airbag system applied for passenger protection
… High stiffness and weight reduction aluminum skeleton and new shock absorption structure applied
Luxury mobility experience based on Genesis flagship platform 'eMP platform'
… 123.5kWh battery, high-performance motor, dual E-LSD, multi-chamber air suspension, etc.
Convenience enhanced to provide a new dimension of user experience with numerous innovative technologies
… New power system, pop-up OLED cinematic display, Pleos Connect, etc.
Awakening passengers' senses and adding depth to the experience with diverse emotional specifications
… Bang & Olufsen Premier 3D sound system, ambient glow, massage seats, etc.
Exterior expressing the restrained elegance of a crescent moon and revealing a deep presence
Interior reinterpreted as a customized living space reflecting passengers' tastes
'GV90 Neolun First Edition' with differentiated product value for the ultimate VIP also unveiled
Genesis redefines luxury flagship in the electric era.
Genesis held the at the Palace of Fine Arts in San Francisco, USA on Wednesday (local time), unveiling its brand's first large flagship electric SUV 'GV90 Neolun' and 'GV90'.
GV90 is a luxury flagship electric model developed based on the 'Neolun' concept unveiled in 2024, and it is a symbolic model that embodies all of Genesis's accumulated luxury philosophy and electric vehicle technology capabilities.
Jeong Yi-sun, executive vice chairman of Hyundai Motor Group, said, "GV90 is a model that shows the direction of future luxury that Genesis envisions. It embodies the philosophy of providing greater freedom to customers through innovation across technology, design, and overall customer experience." He added, "As the value of innovation lies not in the technology itself but in enhancing the human experience, we will continue to set new standards for future luxury based on this philosophy."
“True luxury starts with freeing people and the belief that beauty completes that freedom,” he emphasized. “We will continue to provide differentiated value and a dignified experience to our customers.”
Genesis aims to make every moment customers spend in the vehicle more dignified and special. The GV90 embodies Genesis' hospitality philosophy at its highest level.
The GV90 is based on Genesis' flagship exclusive platform, the 'eMP (Electric Mobility Prime) Platform,' and features top-level safety, elegant movement through its driving technology, numerous innovative technologies that deliver a new dimension of experience, and a design that exudes depth. It presents a direction for electric luxury flagships.
The GV90 comes in two models: the GV90 Neo-Lounge, which features the world's first independently opening hidden B-pillar coach door called the Neo-Lounge Arch Gate, and the GV90 with swing doors.
In addition, it is equipped with a variety of cutting-edge technologies, including ▲the world's first loop airbag ▲a 123.5kWh high-voltage battery ▲dual E-LSD ▲multi-chamber air suspension ▲a new power system ▲a pop-up center OLED cinematic display ▲Pleios Connect ▲remote parking assist 3 ▲Bang & Olufsen Premier 3D sound system (25 speakers) ▲ambient glow ▲windshield heating glass.
“The GV90 is a model that presents a new milestone for Genesis and future luxury mobility,” said Hyundai Motor President Jose Muñoz. “The GV90 showcases the vision of future luxury that Genesis is pursuing, while also embodying the brand's core values of Korean hospitality and craftsmanship in its most advanced form.”
■ Genesis' Hospitality Philosophy Embodied in the Neo-Lounge Arch Gate
Genesis has applied the world's first independently opening hidden B-pillar coach door, the Neo-Lounge Arch Gate, to the GV90 Neo-Lounge. This creates a special experience where the brand's hospitality philosophy is felt every time passengers board the vehicle.
The Neo-Lounge Arch Gate opens with the front and rear doors facing each other, eliminating the B-pillar. This provides an overwhelming sense of openness and a wide boarding space compared to conventional vehicles.
Genesis applied a new type of hinge to the rear door to realize the Neo-Lounge Arch Gate.
The newly developed dual motion hinge is optimized for the body structure without a B-pillar. It allows the rear door to slide outward and then rotate smoothly, enabling it to open and close independently without interfering with the front door.
This improves convenience when boarding and alighting. Passengers in the rear seats can now board and disembark from the vehicle more comfortably.
The GV90 Neo-Lounge adopts a new structure where the door and body are organically connected, achieving top-level safety even without a B-pillar.
Instead of the B-pillar that used to support the side of the body, Genesis applied ultra-high strength dual steel beams inside the door to secure rigidity. It also adopted a structure that connects the body and door to effectively disperse collision energy.
Furthermore, by applying a frame 1.5 times thicker than conventional models around the passenger space and incorporating ultra-high strength steel tubes and high rigidity structural foam in various locations, Genesis realized a hidden roll cage structure that protects passengers. This ensures collision safety performance equivalent to vehicles with B-pillars.
■ Top-level safety that effectively protects occupants
To effectively protect its occupants, the GV90 is equipped with a total of 12 airbags, along with an interior monitoring system, a body structure with further enhanced rigidity, and a battery with reinforced safety.
The world-first roof airbag is designed to effectively respond to rollover accidents, which carry a high risk of serious injury. In the event of an accident, it deploys rapidly to cover the entire roof glass.
This helps prevent occupants from being ejected from the vehicle through the roof glass during a rollover accident and minimizes injuries caused by impact with the roof, protecting occupants.
The front passenger seat is equipped with a dual-depth airbag that deploys in two stages, expanding to match the occupant's posture. An airbag is also applied to the seat cushion, supporting the occupant's lower body during a collision and preventing the body from sliding under the seat belt.
In addition, a third-row protection curtain airbag has been applied, and the size of the first- and second-row side airbags and the driver's knee airbag has been increased, more effectively protecting all occupants inside the vehicle.
Furthermore, the interior monitoring system identifies the type of occupant and whether they are seated, optimally controlling the airbags and seat belts in the event of an accident, and detects and warns of improper seat belt use or abnormal posture.
Genesis applied an aluminum cast and extruded frame structure to the lower body of the GV90 and actively used aluminum in the vehicle's exterior panels, reducing the vehicle's weight while boosting the overall rigidity of the body.
A deflector applied to the front of the body induces lateral vehicle movement in the event of a front small-overlap collision, reducing deformation of the A-pillar to protect occupants as much as possible.
In addition, ultra-high-strength steel applied to the sides of the body further enhances body safety and improves battery protection performance. A slider structure applied to the front of the battery is designed to divert the motor and subframe, among other components, to the underside of the vehicle during a front collision, preventing them from directly striking the battery.
In addition, to further strengthen the safety of the battery itself, Thermal Runaway Protection (TRP) technology, which prevents heat transfer between cells, has been applied.
Thermal Runaway Protection technology suppresses the spread of heat to adjacent cells through a battery system designed to effectively release heat and a blocking structure applied between each cell.
In addition, a cloud-based battery management system pre-diagnosis function has been applied, enabling not only real-time diagnostics but also advance diagnosis of potential abnormalities, and promptly notifying customers when a battery abnormality is detected.
■ A luxury flagship travel experience completed with elegant and serene movement
Befitting a luxury flagship model, the GV90 delivers an elevated travel experience to occupants through elegant yet serene movement.
Based on Genesis's dedicated flagship platform, the eMP (Electric Mobility Prime) platform, the GV90 was developed with a focus on realizing the spaciousness, driving performance, and ride comfort required of a large flagship electrified SUV.
The generous interior space, based on a 3,245mm wheelbase, features a flat floor and a slim cockpit, providing occupants with a more comfortable and relaxed travel experience.
In the case of the GV90 Neolun, power swiveling front seats—a Hyundai Motor Group first—are applied to maximize space utilization.
When a button located on the door trim is pressed while the vehicle is stopped, the front seats rotate 180 degrees, transforming the space into a full lounge where occupants can face each other to rest or work.
Genesis has applied a 123.5kWh high-voltage battery, the largest capacity among Hyundai Motor Group's electric vehicles, to the GV90.
The GV90's high-voltage battery is equipped with battery cells that apply high-density and high-power design, improving energy density and enhancing both power performance and fast-charging performance. Additionally, through the application of a wireless battery management system that reduces complex wiring, a substantial battery capacity suitable for ultra-large vehicles has been secured even within limited space.
The driving range on a single charge is 500km based on the GV90 (7-seater) standard (measured by our research laboratory), and with 350kW-class fast charging, the battery can be charged from 10% to 80% of its capacity in just 22 minutes.
Additionally, it is equipped with a new motor that delivers the most powerful performance among Hyundai Motor Group's electric vehicles with a combined maximum output of 490kW and maximum torque of 800Nm, providing a spacious and relaxed driving experience befitting a flagship.
GV90 is the first in the Hyundai Motor Group to apply dual e-LSD (electronic limited slip differential), precisely controlling the motor's powerful torque according to driving conditions.
With e-LSD mounted on both front and rear motors, cornering performance is improved by efficiently controlling the power of all four wheels during high-speed turns, and more stable driving is possible on snowy or rainy roads.
The multi-chamber air suspension mounted on GV90 effectively absorbs road impact through adjustable-stiffness air springs, enhances driving stability, and allows ground clearance to be adjusted according to conditions.
Additionally, through a monotube-type dual-valve electronically controlled shock absorber, damping force is adjusted to be soft when absorbing impact and firm when vehicle body movement is large, implementing optimal ride comfort suited to driving conditions.
Genesis has equipped GV90 with active rear wheel steering (RWS, Rear Wheel Steering) that can steer the rear wheels within a maximum range of 5 degrees, reducing the turning radius to the level of a mid-size vehicle to improve convenience in U-turns and parking situations, and enhancing cornering stability during mid to high-speed driving.
Furthermore, 4-piston monobloc calipers (front) with large-diameter pistons and high-capacity brake discs have been applied to secure stable braking performance befitting an ultra-large flagship electrified SUV.
GV90 maintains luxurious flagship-like quietness at any moment.
Genesis has significantly enhanced quietness by applying world-class soundproof glass thicker than 5mm to all windows of GV90, from the front windshield through the panoramic roof to the tailgate.
Additionally, high-expansion sound-dampening filler has been injected into empty spaces in the vehicle's main structure to effectively reduce noise and vibration transmitted along the body, and by extensively applying enhanced sound-absorbing materials and improving the sealing structure of the hood and tailgate, the sense of isolation has been further enhanced.
■ Innovative Technology That Engages Users and Delivers a New Dimension of Experience
Genesis has extensively applied innovative technologies to GV90 to provide passengers with a new dimension of user experience at every moment they spend with the vehicle.
GV90 is the first in the Hyundai Motor Group to apply a new power system that has eliminated the start button.
GV90's new power system turns on the vehicle's power, automatically opens the door, and greets the driver when the door handle is pulled.
When you board the vehicle and close the door, the rotary shift lever (SBW, Shift By Wire) moves from 12 o'clock to 2 o'clock and becomes ready for shifting. Additionally, the crystal sphere integrated controller rotates and the tweeter cover at the top of the dashboard opens left and right, intuitively conveying to the driver that the vehicle is ready to drive.
After that, you can start driving immediately by pressing the brake pedal and shifting gears without any separate start button operation.
Genesis has applied a pop-up center OLED cinematic display to GV90 to provide a new user experience on an expansive screen.
While driving, driving information, navigation, media information, and more are displayed on a wide 23.6-inch screen. When the display expansion button located on the center fascia is pressed while parked, the display rises by 90mm and you can enjoy various content on a large 24.6-inch screen that is approximately 1.7 times larger than before expansion.
In addition, a 25-inch head-up display (HUD) is applied to allow drivers to check the vehicle's current speed, navigation, and ADAS function status at a glance over a wider area without taking their eyes off the road.
GV90 is equipped with Hyundai Motor Group's next-generation infotainment platform, Pleos Connect, providing an interface suitable for a software-defined vehicle (SDV).
Passengers can intuitively grasp and operate the vehicle's various functions on GV90's display, and have natural conversations with the vehicle AI agent Gleo AI to easily perform tasks such as vehicle control and information search.
In addition, based on Android Automotive OS, the Pleos App Market allows users to freely download vehicle-specific third-party (3rd party) apps.
In addition, parking performance and usability have been improved, allowing for simple automatic parking and departure with Remote Smart Parking Assist 3 (RSPA3), and Memory Reversing Assist (MRA) which remembers the vehicle's trajectory and helps it reverse more easily in narrow alleys or parking lots. This provides a more convenient driving experience.
■ Sensory Experience Enhancement
Genesis has applied a variety of sensory specifications to GV90 to satisfy all the senses of passengers and enhance the depth of experience.
GV90 is equipped with a Bang & Olufsen Premier 3D sound system with 25 speakers, creating a concert hall-level auditory satisfaction in the quiet interior space.
ALT (Acoustic Lens Technology) tweeters located at both ends of the dashboard and four headlining speakers, along with various types of midrange speakers and woofers placed throughout the vehicle, create a 7.1.4 channel Dolby Atmos sound that maximizes spaciousness and immersion.
In addition, Virtual Venue, which recreates the acoustic characteristics of famous concert halls such as 'Boston Symphony Hall' and 'Wembley Stadium', and Beosonic, which allows for customized sound color adjustment by controlling the atmosphere and tone of the sound, are among the various audio functions that provide a music listening environment tailored to passengers' preferences.
Ambient glow mood lamps enhance visual satisfaction for passengers.
Large-area indirect lighting spanning the dashboard to the doors subtly illuminates the interior garnish, and mood lamps are also applied to the headlining and console, maximizing interior luxury.
In addition, door mood lamps light up sequentially as the doors open, or the lamp brightness changes during voice recognition, conveying the vehicle's status and driving situation intuitively to passengers.
GV90 goes beyond hearing and sight to meticulously care for every aspect that touches passengers.
The seats finished with high-quality leather maximize the soft touch, providing a sense of comfort. 15 air pockets and pulse (vibration) modules are installed to provide significantly improved massage function compared to previous Genesis models.
In addition, heating elements are applied to the 1st and 2nd row console armrests and side parts, as well as door trims, enveloping passengers in warmth.
Furthermore, for the first time in Hyundai Motor Group, a metal-coated windshield heating glass is applied. It generates heat on its own without operating the air conditioning system, maintaining a comfortable interior environment while quickly removing frost and moisture in winter.
GV90 Neo Long Executive Suite (4-seater) is equipped with various dedicated specifications to provide the ultimate luxury experience for VIP customers.
The wood floor applied to the 2nd row of GV90 Neo Long Executive Suite uses natural wood veneer[1] to maximize interior luxury, and a radiant heating system inspired by Ondol, Korea's traditional heating method, adds warmth to the interior.
In addition, a comfort partition separating the 2nd row seats and trunk space blocks noise from entering the trunk, creating a quiet interior space for VIP customers.
In addition, a smart vision roof that can control the roof's transparency by dividing it into 6 areas using polymer dispersed liquid crystals (PDLC, Polymer Dispersed Liquid Crystals) film maximizes the visual sense of openness, and by applying a roll blind together, it provides a sense of space as if completely isolated from the outside whenever passengers desire.
In addition to this, premium soft semi-aniline leather seats are standard, and various exclusive specifications such as a 2-row tower console, refrigerator, and table make VIP customers' travel time more valuable.
■ Exterior Expressing Refined Elegance with Profound Presence
The GV90, completed with inspiration from the moon jar, a representative of Korean aesthetics, expresses profound presence through refined elegance.
To minimize unnecessary elements and emphasize the aesthetics of essence, the form of the moon jar with perfectly harmonized proportions and curves, the beauty of empty space, and craftsmanship are reflected throughout the GV90 design.
The Wing Face MLA headlamp, applied to the GV90 for the first time at Genesis, stretches across the front below the giant clamshell hood and displays a unique yet majestic presence befitting a luxury flagship model.
The Wing Face MLA headlamp employs the 'cutless method' which minimizes the boundary between the lamp and the vehicle body through laser micro-machining, and adds a future-oriented yet elegant atmosphere through its gem-concept dual-line design.
The lower bumper features a chrome grille with two layers of G-matrix patterns stacked three-dimensionally, completing a sophisticated and luxurious detail.
The side of the GV90 implements 'Timeless Design' with lasting value based on a refined profile, and expresses confidence as a luxury flagship through its long 5,285mm body, bold yet flowing fender volume, and 24-inch large forged wheels.
Furthermore, the side of the GV90 Neolun reveals its distinctive presence through anodized[2] aluminum applied between the first and second row windows, while the GV90 uses frame flush type door glass to give a cleaner appearance without any step.
The rear most symbolically represents the GV90's design philosophy.
Genesis excludes decorative elements as much as possible and captures the flowing curves of the moon jar on the body while designing the entire rear of the GV90 with volume to express the purity of form.
In addition, unnecessary lines are minimized and the rear spoiler is deleted, and the seamless and integrated rear design is completed through the surface-emitting rear lamp and Genesis lettering that apply the cutless method the same as the front.
Genesis offers various exterior colors for the GV90 that capture the colors of the moment when light and the changes of time meet nature.
Including ▲Seychelles Beige capturing the moment when sunlight, waves, and fine sand harmonize, and ▲Baena Green capturing the moment when sunlight filters through an olive forest, as well as ▲Sonoran Navy ▲Taupo Gray ▲Jaipur Rose ▲Bella Burgundy ▲Como Blue ▲Uyuni White ▲Seville Silver ▲Makalu Gray ▲Vic Black ▲Capri Blue ▲Cardiff Green and 13 types of glossy colors, and ▲Monash Silver ▲Matterhorn White ▲Makalu Gray Matte and 3 types of matte colors are offered, providing a total of 16 diverse exterior color options.
Hyundai Motor Group CCO (Chief Creative Officer) and CDO (Chief Design Officer) Luke Dong-Kervolke said, "The GV90 is a model that embodies Genesis's belief in true luxury that is only revealed when unnecessary elements are removed and only the essence remains," and added, "We sought to implement lasting value based on the pure and refined beauty inspired by the Korean moon jar."
He further stated, "The Neolun concept unveiled in 2024 was not merely a vision but a promise about the future," and added, "The GV90 is a model that realizes that promise, and will open a new chapter in Genesis design."
■ A Luxurious Custom Living Space Reflecting Passengers' Preferences
Genesis has reinterpreted the interior space of the GV90 as an upscale customized living space that carefully reflects passengers' preferences.
Based on a dashboard and door trim made of premium materials, furniture is arranged like seats, harmoniously composing seats, consoles, and displays to create an atmosphere like a luxury lounge.
The futuristic cinematic display in the center of the interior uses real glass material and crystal buttons to blend naturally into the space, and the elimination of the operation knob with an electric air vent creates a cleaner feeling.
In addition, a thin mood lamp hidden in the chrome bezel that runs across the dashboard, along with indirect ambient glow lighting throughout the interior, enhances the luxurious feel of the space.
In addition to this, a rotating gear lever that moves when the vehicle is boarded and a crystal sphere integrated controller, as well as tweeters, add dynamic elegance to the static interior space. A dial-type center knob display allows for the operation of various functions such as media volume, temperature, and airflow.
Genesis applied a variety of real material garnishes to the GV90 to realize the deep sensibility and refined luxury of a flagship model.
Customers can choose garnish materials that match their taste, such as ▲natural wood for a luxurious and dignified space ▲slate natural stone to bring out the original texture and depth ▲warm and comfortable wool cashmere.
The GV90 interior colors are available in five colors: ▲Veiled Indigo/Pullia Green ▲Polyo Brown/Baptist Blue ▲Volt Black/Shadow Gray ▲Titian Purple/Travertine Beige ▲Saddle Brown/Shadow Gray.
The GV90 Neolun interior colors are available in five colors: ▲Regal Navy/Majestic Purple ▲Queens Brown ▲Volt Black/Shadow Gray ▲Titian Purple/Travertine Beige ▲Saddle Brown/Shadow Gray.
■ GV90 Neolun First Edition, a special edition for the ultimate VIP
Genesis also unveiled the ‘GV90 Neolun First Edition (GV90 Neolun First Edition)’, a special edition for the ultimate VIP.
The GV90 Neolun First Edition is the top limited edition model of the GV90, maximizing exterior luxury with a two-tone exterior color and a 24-inch forged wheel with point color applied to the exterior color, providing differentiated satisfaction to customers.
The interior features wool cashmere garnish as standard, and a First Edition logo is engraved on the crystal sphere integrated controller, seat headrest, and door step to add exclusivity.
The GV90 Neolun First Edition is available in three color combinations: ▲Jaipur Rose/Seychelles Beige two-tone exterior and Queens Brown interior ▲Vic Black/Baena Green two-tone exterior and Veiled Indigo/Pullia Green interior ▲Vic Black/Sonoran Navy two-tone exterior and Majestic Purple/Regal Navy interior.
■ Genesis' brand vision connected to the life of Marilyn Monroe
Genesis presented a new direction for luxury by connecting the spirit of challenge and innovation shown by Marilyn Monroe with the brand's vision.
Marilyn Monroe became a cultural icon remembered by all even after a century, building a new life beyond existing frameworks based on her bold vision and daring spirit of actively pioneering her career.
Genesis also set out the ambitious and courageous dream of becoming 'Korea's global luxury car brand', and in a short period of 10 years, it has continuously challenged and innovated to establish new standards for luxury.
The journey of Genesis as a Korean luxury car brand raising its brand value is connected to the life of Marilyn Monroe, who created timeless influence beyond her time based on her own philosophy.
Genesis has been conveying its brand value by illuminating the unknown narratives of Marilyn Monroe through the 'Manifesting Marilyn' special exhibition commemorating the 100th anniversary of her birth, held at Genesis House New York since June, and supporting the production of the commemorative film 'Flesh Impact'.
Genesis plans to further strengthen its brand position and philosophy with GV90, a flagship model marking the beginning of its next 10 years. It will continue to present its unique standards in all areas, including design, product quality, technology, and customer experience.
▶ Original source: https://newsroom.genesis.com/ko-ko/%EC%A0%9C%EB%84%A4%EC%8B%9C%EC%8A%A4-%252C-GV90-%EB%84%A4%EC%98%A4%EB%A3%AC-%C2%B7GV90-%EC%B5%9C%EC%B4%88-%EA%B3%B5%EA%B0%9C/
