Jang Dong-hyuk's 'Crisis Breakthrough Will' Ahead of Local Elections…To Be Confirmed Next Month Through Public Nomination

People Power Party
[Yonhapnews Archive Photo]
(Seoul=Yonhapnews) Reporters Kim Yeon-jung, Park Su-yun, Jo Da-woon = The People Power Party has decided to change its party name for the first time in approximately 5 and a half years ahead of the June 3 local elections.
As the party faced a crisis of defeat in the local elections due to the aftermath of former President Yoon Suk-yeol's December 3 emergency martial law and impeachment, Party Chairman Jang Dong-hyuk is interpreted as pulling out party name revision as a crisis breakthrough card to demonstrate willingness for "party renewal."
The new party name is scheduled to be finalized by next month through procedures including gathering party member opinions, public nomination, and constitutional amendments.
Jung Hee-yong, Secretary-General of the People Power Party, announced this decision at the highest committee meeting on the 12th.
This decision follows an automated response system (ARS) survey conducted on September 9-11 asking dues-paying party members about whether to revise the party name, which showed that the opinion to change the party name was dominant.
In the ARS survey, 25.24% of approximately 774,000 dues-paying members responded, of which approximately 133,000 members (68.19%) expressed support for party name revision. Approximately 18,000 opinions were received in the simultaneous collection of new party name proposals from dues-paying members.
Previously, Chairman Jang Dong-hyuk announced at a press conference on party reform measures on the 7th that "We will pursue party name revision by asking the will of all party members."
Secretary-General Jung stated, "As a follow-up to Chairman Jang's 'Winning Change' press conference, we are officially launching the party name revision procedure. Through surveys involving all dues-paying members, we have confirmed the party members' clear aspiration for 'winning change through party name revision and a new start,'" he said.
The party decided to hold a new party name nomination contest open to all citizens under the leadership of Seo Ji-young, head of the party's publicity headquarters, and then complete the party name revision procedure by February after expert review.
With this, the "People Power Party" sign that was put up in early September 2020 will disappear into history in 5 years and 5 months if its replacement is confirmed next month.
Using the Grand National Party name, which is the starting point of the party history posted on the People Power Party's homepage, as a standard, this marks the fifth time the party is changing its "sign," following the Saenuri Party, Liberty Korea Party, Future Integration Party, and People Power Party.
Meanwhile, the conservative party has changed its party name as a political gambit to break through crises while experiencing nationwide electoral defeats in presidential and general elections and presidential impeachment incidents.
The "Democratic Liberal Party" (DLP), born from the "3-party merger" of the Democratic Justice Party, Kim Young-sam's Democratic Party for Unification, and Kim Jong-pil's New Democratic Republican Party in 1990, changed its party name to "New Korea Party" in 1996 as a "break with the past" after former Presidents Chun Doo-hwan and Roh Tae-woo were arrested on charges including the May 18 and December 12 rebellions, and the party performed well, winning 139 seats in the 15th general elections.
Then, a month before the 1997 presidential election, the New Korea Party led by Lee Hoe-chang merged with the Democratic Party of the democratization movement and changed its name to "Grand National Party" in 1 year and 9 months.
The "Grand National Party" name, created by inaugural chairman Cho Soon of the Grand National Party, was maintained for approximately 15 years from 1997 to 2012, establishing the record for the "longest-lived party name" since democratization.
Despite consecutive losses in the 15th and 16th presidential elections, the party name remained unchanged, and the name was maintained despite the 2003 "slush fund party" scandal and the 2004 backlash of impeachment against former President Roh Moo-hyun.
In February 2012, in the latter half of the Lee Myung-bak administration, Park Geun-hye, then emergency countermeasures chairwoman, changed the party name to "Saenuri Party" as part of party innovation ahead of the general and presidential elections.
However, five years later, when former President Park was impeached, the "Saenuri Party" sign came down as well.
After that, the party name continued to change in short cycles.
The Saenuri Party changed its party name to "Liberty Korea Party" in February 2017 ahead of the 19th presidential election, but in that year's presidential election, presidential candidate Hong Joon-pyo suffered a crushing defeat in the aftermath of the impeachment, and the 2018 local elections also resulted in a complete loss except for the Daegu mayor and Gyeongbuk governor positions.
Three years later, in February 2020 ahead of the 21st general elections, then Chairman Hwang Kyo-ahn changed the party name to "Future Integration Party" and held the election but suffered a crushing defeat. As soon as Kim Jong-in's emergency countermeasures committee took office that year, party name revision was pushed forward, and in September 2020, just over 6 months later, the party name was changed to "People Power Party," which has been used since then.
yjkim84@yna.co.kr