TechCrunch Article
YouTube will now count a view as soon as a video starts playing
https://techcrunch.com/2026/08/17/youtube-will-now-count-a-view-as-soon-as-a-video-starts-playing/
Here's a summary.
YouTube has announced that it will be changing how it counts views. Views will now be counted as soon as a video starts playing or when someone enters a live stream.
This follows a similar approach already used for counting Shorts views about a year ago. Competitors TikTok and Instagram also count views as soon as a video starts playing.
YouTube said in a community post that "we've used different view counting systems across various formats" but added that "creators have expressed confusion about these metrics and a desire to accurately understand their true reach. This is why we're making this update."
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YouTube Twitter (X) post
https://x.com/TeamYouTube/status/2089382301960388854
