Since this is a translation of an overseas article, there may be mistranslations.
https://www.vgchartz.com/article/468889/sony-ceo-on-ps5-we-do-not-need-to-aggressively-sell-the-console/
Sony CEO: "We don't need to aggressively sell the console"
Hiroki Totoki, President and CEO of Sony, said in an interview with the Wall Street Journal that it was fortunate that the shortage of storage and memory, which has recently led to a surge in component prices, occurred in the latter half of the PlayStation 5's life cycle rather than the early stages.
Currently, PlayStation is focusing more on generating continuous revenue through its existing user base than selling as many consoles as possible.
Totoki said, "Fortunately, we are now in the latter half of the PS console life cycle," adding that "this means we don't need to aggressively sell consoles at this point. Instead, we are focusing on generating continuous revenue from our existing user base."
He added, "We already have over 125 million monthly active users (MAU) for PS. How to generate revenue from these users is very important to us."
Meanwhile, Sony shipped a total of 95.3 million PlayStation 5 consoles as of June 30, 2026.
▶ Original source: https://www.vgchartz.com/article/468889/sony-ceo-on-ps5-we-do-not-need-to-aggressively-sell-the-console/
