This is a translation of a foreign article, so there may be translation errors.
https://www.avpasion.com/xgimi-awol-xwall-marca-proyectores-cine-casa/
XGIMI and AWOL Vision Launch New Premium Home Cinema Projector Brand 'XWALL'
For now, the service is only available in the United States, but may be expanded to Europe in the future.
XGIMI is enjoying its heyday in the projector field. XGIMI, a leader in projector engineering and manufacturing, and AWOL, an integrated specialist company focused on custom installation (CI), have joined forces to announce 'XWALL by XGIMI,' a new premium home entertainment brand. The creation of dedicated theater rooms within residential spaces is particularly gaining popularity in the United States.
According to the new brand, the residential installation integration field should not simply stop at selling hardware. The commercial collaboration between the two companies was undertaken to meet the strict demands of customers who want perfect work from start to finish regardless of cost. In the audio and video fields, subtle differences always determine the quality of standard work versus premium work.
XWALL: Combining Best-in-Class Projection Engineering with Professional Installation Expertise
Why would two major companies join hands to create a new brand instead of outsourcing the entire process? XWALL stated that it aims to provide "custom-fitted gloves." Even if excellent optical technology or powerful light sources exist, they are worthless if space integration, after-sales support, and calibration do not match the product level.
In this collaboration, XGIMI provides R&D capabilities, production scale, and next-generation projection platforms, while AWOL provides expertise in the custom installation market, professional distribution networks, and local support infrastructure.
Steven Shulman and AWOL President Michael Yanoff will lead the sales and service of XWALL exclusively. The packages provided include not just device sales, but the following:
-- Space design consultation and technical consulting
-- Direct installation by qualified installation specialists
-- Professional calibration
-- 3-year warranty backed by XGIMI's technical expertise and AWOL's local support
First Collaborative Product Unveiled at CEDIA 2026 and Exclusive U.S. Market Sales
The first collaborative product between the two companies is set to be unveiled at each company's booth at CEDIA Expo 2026 in Denver on September 1st. Beyond the fact that the first XWALL projector is a home cinema flagship model based on XGIMI's most advanced and ambitious projection platform to date, no specific details have been disclosed.
XWALL's initial business model is exclusively designed for the U.S. market and will only be sold through custom installers, specialized A/V retailers, and AWOL's official network. The size of the North American custom installation market is the ideal space to test this all-in-one sales and service model.
Although Europe's related market size is much smaller than the United States, XWALL's entry into the U.S. market opens the possibility of expansion to Europe. In particular, XWALL's business model can be best applied in countries like the United Kingdom and Germany, where there is a growing trend of creating dedicated theater rooms. Whether this service becomes available in Europe in the future will likely depend on XWALL's success in the North American market.
▶ Original Source: https://www.avpasion.com/xgimi-awol-xwall-marca-proyectores-cine-casa/
